Jonathan Saunders has become one of the major london highlights for me! For the past year I have been dying for everything he has done and in my eyes he is one of the top 5 designers I see in london and this collection lived up to this! Firstly it was a lot of this seasons trends and the collection looked like Jonathan went to nyfw took a few designers samples and made his collection in 3 days! That may be a bad example becuase it makes it seem like it was made in 3 days and that he isn't original so I take that back! Basically it has all of the trends we saw incorporated into it Stripes,metallics,sex,sportswear,minimalism,sheer etc! It was like spring 2013 nyfw done Jonathan's style and also lfw style! This really tells us everything we saw in new york has come to london because just about every look in london so far has feature one or many things that were shown in new york! It was like falls cray extravagant embellishments and embroideries and luxe fabs etc, this spring 2013 seems to be fall 2012's left overs. Sounds very faux pax butments and embroideries and luxe fabs etc, this spring 2013 seems to be fall 2012's left overs. Sounds very faux pax but its not its just a more relaxed easy spring season I dont think in 10 years time people will be saying omg that Spring 2013 collection was the most fab ive seen of this person! I think were taking a break this season and I really enjoyed Jonathan's take on are fashion break as he made it look cool and in genius which I loved to see even if ive been saturated with these looks all fashion season every time I see them I still say DIE out loud because its not like I dont love them im just a little......TIRED OF THEM!!!!! Though still am in love with it all! So happy to see metallics here I smiled when the first nude and metallic silver skirt came down the runway because from day one I forecasted METALLICS WILL BE TREND and it seems like its starting to become quite accurate and taking real shape here in london so I couldn't be happier! Most looks her were to solids so created sharp cool look which you may not be able to see as you would have to see the look back to front to get full effect! But it was vivid and a enjoyable statement! Sports wear sex and sports wear were combined in this collection to make a powerful effortless sexy girl, through the usually, midriffs and peek a boos really this stuff is all so normal to us all by now! Loved also the infusion of glamour and sport the final sequence looks were major die moments as I do love to see a cute tennis dress shimmer or fab skirt be given a new forceful movement due to all that sequence weighing it down! So overall its what we have been seeing all season done in an original way which is what everyone is also doing! Im sure next season there will be no shortage of ANYTHING because so much of the same stuff but isnt that fashion! Even though in all my fashion seasons (5) ive never seen so much trends or REPETITION on the runway like this before milan and paris will change it up and change up is what we need im sick of leftovers and I WANT SOMETHING FRESH!
Joanathan Saunder among other designers (christopher kane, mary k,burberry,Erdem etc) is the resin why london fashion week is now so popular!!! He has won this year the bfc designer of the year which just makes more people want to look at this amazing designer and growing international brand!!! The collection this season was much more toned down and had a tailored,sporty feminine feel!!! The collection this time was all about crazy prints, the clothes were very commercial,wearable and of course fabulous!!!! The collection opened with tailored pieces with a much more refined print this pieces were so sharp and feminine. There were beautiful coats and jackets made with a fabulous fabric and that featured very detailed textural feel!!!! The were dark and light tones the light tones were very pale and pastel not at all bright and the darker pieces had a lighter feel due to a shiny polish quality. The dark greens were my favorite!!!!There were casual preppy sweater with a plaid print that were in a green and orange giving the collection that sporty vibe. There were beautiful floral prints embroidered and printed!!! that gave the looks more of a feminine feel 
.The end of the collection featured fabulous cute dresses in red and green which i or anyone else would wear in a heart beat!!!!! This collection was so fabulous with such a sporty,preppy,tailored,feminine,wearable feel as a buyer i would definitely be BUYING!!!!!
JONATHAN SAUNDERS has won the 2012BFC/Vogue Designer Fashion Fund. The Scottish-born designer will receive a £200,000 cash prize, as well as a bespoke mentoring programme which will help him to achieve his business goals over the next 12 months.
"I am delighted that Jonathan has won this year's award," said Vogue editor Alexandra Shulman. "His recent collections have shown that he is a designer who can provide beautiful clothes that women enjoy wearing and he is in a great position to build on his current success."
Saunders beat off stiff competition for the award - from Peter Pilotto, Mary Katrantzou, Richard Nicoll, Roksanda llincic and Marios Schwab, as well as footwear label Nicholas Kirkwood. All nine of the shortlisted designers were invited to meet the fund's judging panel, chaired by Alexandra Shulman, and present their latest collections, as well as their business proposals.
"I'm so happy about winning the fund," said Saunders. "The last 12 months have been an exciting time for me and my team and I'm very proud of all their hard work. We have many exciting plans for the near future and this along with the support network provided by the BFC will enable us to achieve our goals."
Saunders first began his fashion career at Glasgow College of Art, before continuing his studies at Central Saint Martins - where he graduated in 2002 with a MA distinction in Fashion Textiles. In 2006, he won the BFC's British Enterprise award and since then his clothes can be seen on the front row each season, with shoppers vying to buy his printed, colourful and wearable design