Joanathan Saunder among other designers (christopher kane, mary k,burberry,Erdem etc) is the resin why london fashion week is now so popular!!! He has won this year the bfc designer of the year which just makes more people want to look at this amazing designer and growing international brand!!! The collection this season was much more toned down and had a tailored,sporty feminine feel!!! The collection this time was all about crazy prints, the clothes were very commercial,wearable and of course fabulous!!!! The collection opened with tailored pieces with a much more refined print this pieces were so sharp and feminine. There were beautiful coats and jackets made with a fabulous fabric and that featured very detailed textural feel!!!! The were dark and light tones the light tones were very pale and pastel not at all bright and the darker pieces had a lighter feel due to a shiny polish quality. The dark greens were my favorite!!!!There were casual preppy sweater with a plaid print that were in a green and orange giving the collection that sporty vibe. There were beautiful floral prints embroidered and printed!!! that gave the looks more of a feminine feel
.The end of the collection featured fabulous cute dresses in red and green which i or anyone else would wear in a heart beat!!!!! This collection was so fabulous with such a sporty,preppy,tailored,feminine,wearable feel as a buyer i would definitely be BUYING!!!!!
