MARY-KATE and Ashley Olsen have made a definite statement about the future of their fashion business, by enlisting Prada's US president and ceo to head up their label The Row.

"He quickly became the obvious choice for us and for the brand, having experience in multiple categories which we feel is essential for growth of The Row," Mary-Kate explained.

"His experience and sensibility will add great value to The Row in its next phase of development," Ashley Olsen told WWD.

The twins - who first dipped their toe in fashion waters in 2006 when The Row launched, before unveiling sister label Elizabeth & James and younger affordable label Olsenboye in subsequent years - are generally accepted in the industry as serious businesswomen following a childhood as television stars, and even found themselves in Forbes' Top 30 Under 30 list for 2011.



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